We are hiring: Senior Digital Marketing Executive

Reporting to: General Director

I. Job Description:

1- Overall purpose

• Propose and execute brand positioning and products promotion strategies to increase sales through digital marketing channels

• Propose effective solutions and well define customer’s consuming habits to create a potential market to develop Musical Instrument Industry

• Effectively manage the paid search budget and work with related team to maximize ROI, drive traffic, leads and customers

2- Key responsibilities and duties (Critical responsibilities and skills of this position, listed in order of importance)

Propose brand positioning strategies

- Propose brand development strategies based on company’s goals and managers’ requirements

- Concretize action steps and assign tasks for team members to reach the mutual missions

Proactively develop and implement optimization strategies to improve campaign – online to offline- performance. Monitor campaign budgeting and key performance metrics

Propose effective solution and define customer’s consuming habits to create potential market and develop Musical Instrument Industry:

Evaluate market, competitors and customers biannually and report the results

Participate in the development of media plans with proposals

• Good at market research analytics and user behaviors to identify areas of opportunity and improvement, pull required data for campaign reports

• Produce creative briefs and work with the design team in developing creative asset

Design and synchronization, measurement of existing customer service standards

Other tasks are assigned by line manager

3- Required working experience

- At least 3 years working experience in digital marketing, and at least 1 year at senior digital marketing position

- Able to use SEO, SEM, Google Analytics, Google Maps, Facebook Insight

4- Required qualifications

- At least BA degree in Marketing or Business Administration

5- Required languages

- English proficiency

6- Required knowledge and skills

- Solution and result orientation

- Creative and business mindset

- Proactive, analytical thinking and problem-solving

- Good in negotiation and communication

- Customer-focused

- Self – motivated, dedicated and integrity

II. Benefit:

- Minimum 12 annual leaves + 6-7 company holidays leave per year

- Premium health insurance

- 13th-month salary and annual performance bonus

- Telephone allowance

- Product selling price for employee

- Using for free the products for the employee's wedding

- Company engagement activities

III. Salary:

- Negotiable

- ** Working Location: 15th Floor, Nam A Tower. 201-203 Cach Mang Thang Tam, Ward 4, District 3, Ho Chi Minh City.

- ** Working time: from Mondays to Fridays – from 9:00 t0 18:00

- ** If qualified candidate interested in this position, please send the English CV to email address: tuyen.nguyen@music.yamaha.com (Ms. Thanh Tuyen)