We are hiring: Senior Digital Marketing Executive
Reporting to: General Director
I. Job Description:
1- Overall purpose
• Propose and execute brand positioning and products promotion strategies to increase sales through digital marketing channels
• Propose effective solutions and well define customer’s consuming habits to create a potential market to develop Musical Instrument Industry
• Effectively manage the paid search budget and work with related team to maximize ROI, drive traffic, leads and customers
2- Key responsibilities and duties (Critical responsibilities and skills of this position, listed in order of importance)
Propose brand positioning strategies
- Propose brand development strategies based on company’s goals and managers’ requirements
- Concretize action steps and assign tasks for team members to reach the mutual missions
Proactively develop and implement optimization strategies to improve campaign – online to offline- performance. Monitor campaign budgeting and key performance metrics
Propose effective solution and define customer’s consuming habits to create potential market and develop Musical Instrument Industry:
Evaluate market, competitors and customers biannually and report the results
Participate in the development of media plans with proposals
• Good at market research analytics and user behaviors to identify areas of opportunity and improvement, pull required data for campaign reports
• Produce creative briefs and work with the design team in developing creative asset
Design and synchronization, measurement of existing customer service standards
Other tasks are assigned by line manager
3- Required working experience
- At least 3 years working experience in digital marketing, and at least 1 year at senior digital marketing position
- Able to use SEO, SEM, Google Analytics, Google Maps, Facebook Insight
4- Required qualifications
- At least BA degree in Marketing or Business Administration
5- Required languages
- English proficiency
6- Required knowledge and skills
- Solution and result orientation
- Creative and business mindset
- Proactive, analytical thinking and problem-solving
- Good in negotiation and communication
- Customer-focused
- Self – motivated, dedicated and integrity
II. Benefit:
- Minimum 12 annual leaves + 6-7 company holidays leave per year
- Premium health insurance
- 13th-month salary and annual performance bonus
- Telephone allowance
- Product selling price for employee
- Using for free the products for the employee's wedding
- Company engagement activities
III. Salary:
- Negotiable
- ** Working Location: 15th Floor, Nam A Tower. 201-203 Cach Mang Thang Tam, Ward 4, District 3, Ho Chi Minh City.
- ** Working time: from Mondays to Fridays – from 9:00 t0 18:00
- ** If qualified candidate interested in this position, please send the English CV to email address: tuyen.nguyen@music.yamaha.com (Ms. Thanh Tuyen)